In todays world of online marketing their are several channels in which to communicate with the customer. There are paid to click ads, banner ads, blogs, and of course email. Email for marketers has become a tool that when used correctly can reap huge rewards when targeted at the right people. Permission based marketing is the key to using email marketing campaigns since the enactment of the CAN-SPAM act. With this you have the customer agree to have you send them periodic updates about your products or services. Many companies now use the double opt-in method to assure they are in compliance with state and federal laws.
Today’s email marketing software can be a huge help to companies that are using email as one form of communication to their customers. They can help you prevent duplication, track open and read trends, bounce rates, and click through rates. This is important to any marketer or company to have valuable data to see of your branding or messaging is having an impact. If you have a free trial offer that you email your customers you can find out how many people opened the email and then clicked on the link to find out more information. This data is helpful in future email campaigns to better target those customers who may show more interest in future offers. At iContact email marketing they offer over 300 professional templates for those smaller companies to get started. Their prices start at only $9.95 per month to handle a 1000 email addresses. They even offer a free 30 day trial to test the system out.
Tags: email marketing