I was reading an article today that was discussing a new model for advertising called the Cost Per Action. What this means is that advertisers would not pay on a Cost Per Click (CPC) basis as is the norm today, but rather pay services such as Google and Yahoo, only on clicks to their sites that actually result in a lead or sale. The one main glitch here is that those Advertisers will have to disclose some of the sales info to verify the sign up or sale.
We have used the Adsense model for a year now, and the CPC, while it does work, does have room for Click fraud, which appears to be growing. With CPA, you actually are paying for customers requesting more information or an actual sale. I found it interesting that in this article, they seemed to think this was a new way of doing business, which is not the case.
We offer some CPA advertisers on some of our sites. The main vendors we deal with are QCLix and Azoogle. Their payouts for some CPA offers are as high as $50. That sure beats the .50 to $1 you may receive via ads that run on your sites. We believe there will be a great synergy between the two forms of advertising, and have found that they can co-exist on the same site. We look to follow this closely, as to help monetize the traffic that we are currently seeing on our main web pages.
Tags: advertising, CPC, PPC
I discovered your homepage by coincidence.
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