In order to find and retain your customers you need to be very selective in the advertising and marketing that you use. This means that when coming online unless you have a product or service that is not available anywhere else then you need to create a niche. You will also need to establish a source of funding which is where Go BIG Network can help you out. This site is devoted to the start up business that is looking for partners and possible opportunities. The site is broken down into various resources for those looking for potential opportunities, recruit talent, and get expert advice. So if you are a start up business then you will want to check them out and take advantage of all the resources and connections that they have to offer.
You will also need a business plan and understanding of your customers so that when investors do look at your proposal you will have hard data to show the potential success. At GoBIGNetwork.com they provide the possibility through their website to connect with potential investors. As you gather your information this will help customers identify with your offerings and create that space in their mind for the types of products and services that you offer. To target your customers you will need to have a high level metrics system set up that can capture the location and other demographic information so that when your customers visit your website it will appeal to their tastes. A great little addition that I have seen is where the script that is running in the background can determine a location of an IP and then create a welcome to that person with that specific city. You have now personalized their experience and they are more likely to come back.